The Good

• “Best investment ever” energy “Bbhugme is the best investment ever! I recommend it to everyone, pregnant or otherwise.” (30 upvotes)
• Customizable comfort “I like that I can make it firmer or softer with the toggles.” (24 upvotes)
• Top-tier reputation “Bbhug is the elite option.” (23 upvotes)
• Sticks around long after pregnancy “I love it… it’s even gone on holiday and my husband has accepted it will probably stay after the baby is here.” (24 upvotes)

The Not So Good

• Infamously hard to change the cover “Changing the cover is like putting a condom on a giant penis that can’t decide if it’s flaccid or erect.” (30 upvotes)
• It’s massive “Beware — it is huge though 😭” (33 upvotes)
• Price is steep Multiple users emphasized the high cost and recommend “shopping around for the best price.” (24 upvotes)
• Takes over the bed — literally “My partner and I have to have separate bedrooms… at least I don’t have to worry about annoying him with it 😂” (62 upvotes)
• Not queen-bed friendly “One of these and two adults don’t fit in a queen bed very well.” (19 upvotes)
• Sometimes replaces the partner entirely “My wife has one and it has replaced me.” (44 upvotes)

Comparison to Alternatives

• Standard body pillow The most upvoted critique came from someone who didn’t see the upgrade: “I see no reason why a standard body pillow would not be better for almost all use cases.” (363 upvotes)
• Memory foam options “Drop a bit more cash for a memory foam pillow and it’ll last years and years.” (98 upvotes)
• Multiple regular pillows For some, BBHugme simplifies the chaos: “More convenient for me than positioning 6 regular pillows!” (35 upvotes)

Tips and Tricks

• HSA/FSA eligible “You can use your FSA/HSA to pay for it without the tax.” (68 upvotes)
• Buy second-hand “Lightly used options on FB Marketplace, Gumtree, Vinted, etc. Great for the environment too.” (23 upvotes)
• Great beyond pregnancy “I’m 34, never been pregnant, but I have chronic pain and have slept with one for 9 years. Never going back.” (173 upvotes)
• Pets love it too “My dog is the same way with my pregnancy pillow! Can’t get rid of it once baby comes — it’ll be his.” (163 upvotes)

The Verdict

Reddit users generally view the BBHugme pregnancy pillow as an “elite” option thanks to its adjustable firmness, comfort, and versatility. Its biggest drawbacks are its size, price, and a notoriously frustrating cover.

While some argue a standard body pillow provides similar benefits (and lasts longer), many pregnant users consider BBHugme worth the investment, especially with HSA/FSA savings or second-hand options. The pillow also earns surprising praise from non-pregnant users and even pets, extending its value beyond pregnancy.

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