Phlur has gained significant popularity for scents like Missing Person, Vanilla Skin, and Strawberry Letter, but conversations reveal a mix of hype, emotional connections, and some complaints about performance and brand direction.

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The Good

Cult Favorite Scents – some fragrances have become signature scents for many.

• “*Recently obsesssssed with Missing Person.” (20 upvotes)
• “Vanilla Skin. I layer it with so many things and never get tired of it.” (30 upvotes)
• “Heavy Cream just kills it. It’s a niche I felt I was missing. I love to wear it on its own or layered.” (42 upvotes)

Emotional resonance– some scents spark strong, nostalgic reactions. “Strawberry Letter… makes me feel like I’m 19, at home the last week of summer before going back to college. It’s 2am and hot and muggy and everybody is a little drunk and eating strawberries that are just a little too ripe.” (46 upvotes)

Layering potential .“Heavy cream is delicious, layers well with different fragrances.” (27 upvotes)

The Not So Good

Longevity and projection are common issues.

• “If anyone wants to be deinfluenced, both Peach Skin and Beach Skin have almost no projection or lasting power.” (75 upvotes)
• “I was a Phlur Missing Person devotee for a couple of years and the longevity was horrible.” (64 upvotes)

Some scents have a love-to-hate arc.

• “I had the opposite happen with Missing Person. Fell in love at first sniff… then one day I woke up and my nose decided that it smelled like burnt hairspray.” (44 upvotes)
• “PHLUR Missing Person — smells like an old lady’s couch.” (54 upvotes)

Too Many similar launches “Too many scents too fast and they’re all so similar. Do I need another anything w musk or vanilla?” (20 upvotes)

Brand Evolution – Long-time fans don’t always love the new vibe.
“Really disheartening to watch what was once a unique scent project get rebranded and churned through the TikTok machine.” (22 upvotes)

Comparison to Alternatives

Affordable Dupes mainstream brands doing similar scents for less. “Strawberry Flirt — might be Phlur Strawberry Letter.” (78 upvotes, referencing a Bath & Body Works dupe)

Better Value Brands – some say similar quality can be found for less money. “They’re way overpriced compared to similar brands… eg Floral Street, Commodity, Kayali, Nest, Dedcool etc.” (23 upvotes)

Perceived Quality vs. Price
Mid-tier pricing doesn’t always match the performance.

• “But then the longevity is trash and these are expensive for body mist.” (29 upvotes)

TL;DR

Phlur has carved out a polarizing spot on Reddit: fans love the nostalgic, emotional vibe of scents like Missing Person, Vanilla Skin, and Strawberry Letter, and appreciate how easy they are to layer. But performance issues – especially poor longevity for the price – keep coming up.

For some, the constant new releases and “TikTok-ification” feel like a loss of the original niche vibe. The takeaway? If you’re curious about Phlur, test first with samples or discovery sets, be realistic about projection, and don’t expect powerhouse performance.

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