Sarah Creal has made a splash in the premium beauty community, created by Sarah Creal, a veteran product developer and brand builder with a 30‑year career in the luxury beauty industry- including key roles at Clinique, Bobbi Brown, Prada Beauty, Tom Ford Beauty, Aerin Lauder, and Victoria Beckham Beauty.
The Good
- Concealer is a stand-out product
- “I bought her friggin $60 concealer… turns out, best concealer I’ve ever used!” (4 upvotes)
- “My favorite is probably The Face Flex concealer… I love basically everything from WA but I do prefer the Sarah Creal concealers. The coverage is a bit less thick and it goes on and spreads a bit more easily.” (4 upvotes)
- “I applied it about 2.5 hours ago and so far, so VERY good! I put some under my eyes, on my nose and a bit around my mouth, set one side with powder and one without… I do prefer it without setting powder.” (5 upvotes)
- Lip products get love: “It’s AWESOME. I have the clear one and I love it, and I bought the pink sight unseen. It’s gorgeous — literally a perfect color on me.” (12 upvotes)
- Tubing Mascara is a favorite: “Sarah Creal beauty tubing mascara is the best on the market. I’ve tried them all… The brush is perfection. The packaging is classy. It’s not too wet or gloopy.” (5 upvotes)
- Good for Sensitive Areas “I did get the sarah creal eye cream too, so this is probably helping the product sit really well.” (6 upvotes) “It is very illuminating, brightening, and moisturizing.” (4 upvotes)
The Not So Good
- Sticker Shock “$42 for lip balm is just too much! Unless you’re pulling in some real money every week, I’d say skip it!” (492 upvotes) “$42 is wildddd, but I’ll save this for when I’m rich 😂” (55 upvotes)
- Packaging Quality “Packaging looks super cheap and the formula doesn’t look impressive to be that much 😬” (8 upvotes) “My only complaint (and it does drive me nuts) is that the ‘paint’ or whatever it is that makes the bottle orange peels!” (4 upvotes)
- Product Dispensing Issues “The eye cream I occasionally struggle with. If you do a full pump it is waaayyyyy too much and it then ends up not sinking in and I have pilling issues.” (4 upvotes)
- Value vs. Ingredients “Reading the ingredients in her products, I do not see anything earth shattering other than being twice the price of other brands.” (7 upvotes)
Compared to Alternatives
- Concealer vs. Westman Atelier*“I purchased this in 2 and 4 around the same times as I bought the Westman Atelier concealer. I love basically everything from WA but I do prefer the Sarah Creal concealers.”* (4 upvotes)
- Lip Products vs. NARS “I just got a mini size 2 pack at Marshall’s for 14.99. Here’s a swatch of Orgasm. It’s pretty but not half as creamy and pigmented as the Creal.” (38 upvotes)
- Tubing Mascara vs. Others “I’ve tried them all. Starting with the OG, blinc, to Trish McEvoy, thrive, hourglass, tarte, etc… It really is everything!” (5 upvotes)
- Lip Balm vs. Dior “Okay, I exaggerated slightly on the packaging because I was comparing it to the new Dior which I was so disappointed in… the Creal packaging is good.” (9 upvotes)
Tips and Tricks
- Apply concealer with a brush you love: “Real Techniques 402 setting brush and like this the best.” (6 upvotes)
- Try skipping powder for a more skin-like finish: “I do prefer it without setting powder.” (5 upvotes)
- Be gentle with the eye cream pump: “If you do a full pump it is waaayyyyy too much…” (4 upvotes)
Final Verdict
Redditors agree Sarah Creal’s standout hits are the concealer and tubing mascara, both widely praised for their finish and easy wear. Many see the lip products as great —- if you’re ready to pay for them. The biggest downside? Price vs. value. Many users love the formulas but admit they’re a luxury splurge, not an everyday go-to.



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