Rhode, Hailey Bieber’s skincare brand, made waves with its “glazed donut” aesthetic and minimalist lip products. But after its $1B acquisition by E.L.F., it’s fair to wonder—what do people actually think of the products? Are they any good?

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💄 What People Like

• The milky toner gets the most praise. “The milky toner is really good.” (239 upvotes)
• Glazing milk and lip tints have loyal fans. “I have a few of the glosses (‘peptide lip tint‘) and I like the pink one (‘ribbon’).” (112 upvotes)
• Fits the clean-girl rich-girl vibe. “I actually think Rhode has positioned themselves quite well… a respected name for clean girl aesthetic rich girls who want nice skincare and lip products.” (66 upvotes)

What didn’t land

• The lip balm, Rhode’s ‘hero’ product, is divisive. “Their ‘hero’ product, the lip balms, are awful.” (97 upvotes) “I was given one as a gift and I only put it on once because the taste was disgusting.” (71 upvotes)
• Texture issues keep coming up. “I’m devastated… I hope they fix the graininess on the lippies.” (82 upvotes)
• Some new launches fell flat. “The blushes seemed to make little impact. All people seem to actually enjoy and repurchase is the glazing milk.” (97 upvotes)

What to know before you buy

• Stock issues are common. “I was wondering how they intended to handle Sephora… they’ve taken forever to restock in the past.” (269 upvotes)
• Trademark drama turned people off. “A name stolen from a previously trademarked name of a women-owned business.” (120 upvotes)
• Not everyone’s sold on celeb beauty empires. “Must be nice to be rich and famous, hire people to create a makeup line for you, and then sell it for more money than 99% of people will see in their entire lives.” (70 upvotes) “R… beauty. Sounds familiar.” (275 upvotes)

How it compares

• Cheaper dupes are everywhere. “NYX butter gloss has a similar feel with more pigment and it’s way cheaper!” (112 upvotes)
• People worry it’s another Glossier repeat. “I’m hoping this doesn’t turn into a Glossier situation where they reformulate everything to upscale.” (94 upvotes)
• Some are over the celeb brand trend. “Of all the new brands we could get, why is it another average celebrity line?” (114 upvotes) “Sooo, is Sephora exclusively going to carry only celeb and ‘clean’ beauty brands now?” (360 upvotes)

💰 Is It Worth It?

• Many don’t think so. “I’ve made a cart online a few times but never purchased. I found dupes for half the price.” (120 upvotes)
• The $1B valuation confused people. “Does a billion seem like a lot or is money not real anymore?” (863 upvotes) “The brand isn’t even 5 years old and has a very limited product range.” (66 upvotes)
• Some optimism around E.L.F. improving formulas. “Elf has great quality control so I’m sure it’ll help with the formula issues people are facing.” (112 upvotes)

TL;DR

Rhode beauty has its fans, especially for glazing milk toner and lip tint, but Reddit’s overall vibe is mixed. Lip balms left a bad taste (literally), some formulas feel off, and the brand’s valuation raised more eyebrows than excitement. With E.L.F. now in charge, there’s hope for better quality and wider availability… but the clean girl bubble may already be starting to pop.

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