Emi Jay has gained a cult following on social media for its colorful claw clips, brushes, and “aesthetic” designs, but many Redditors question whether the premium price tag matches the quality delivered.

The Good

• Better Quality Than Cheap Clips Some users say the brand’s premium clips and brushes do feel sturdier than drugstore options:
  • “I bought a Chunks brand claw clip as a Christmas gift to myself. I love it—way higher quality than the ones you can find literally everywhere. The acrylic is so smooth and very thick, the hinge is like industrial grade.” (59 upvotes)
  • “The Emi Jay brushes are GORGEOUS 🥹” (33 upvotes)
• Visually appealing – The biggest praise is for the “pretty” look: “This is the most aesthetically pleasing haul I’ve ever seen!” (59 upvotes)

The not so good

• Prices Feel Absurd By far the biggest gripe is price. Many users feel there’s no way to justify paying $36+ for a plastic clip:
  • “In the gentlest way possible, be realistic… paying $36 for a plastic claw clip is in no way reasonable.” (37 upvotes)
  • “I will spin on my head before I buy a $36 hair clip.” (115 upvotes)
  • “That clip better do my taxes and blow my husband for $36.” (138 upvotes)
• Quality Control Red Flags Several people received brushes or clips with flaws—like bent bristles or rough finishes:
  • “For FIFTY WHOLE DOLLARS, the brush should be in absolute perfect condition.” (164 upvotes)
  • “My $11.50 Wet Brush didn’t even have bent bristles… And that’s all plastic.” (96 upvotes)
• Strict No-Returns Policy This came up repeatedly. The brand’s ‘no returns, exchanges, or replacements’ stance alarms many buyers:
  • “I find the ‘no returns, exchanges, or replacements’ policy to be a massive red flag because it tells me the company knows their products are subpar.” (373 upvotes)
• Dropshipping Concerns Multiple Redditors suspect these clips are just generic products marked up:
  • “This shit is AliExpress—you’re buying into the marketing.” (118 upvotes)
  • “They definitely drop ship, I absolutely believe they do.” (50 upvotes)

Alternatives

• Chunks Clips Chunks is repeatedly praised as the superior alternative in the same price tier:
• “I truly can’t imagine paying double that. I can’t imagine the quality being any better than Chunks at half the price.” (59 upvotes)
• Drugstore and Discount Stores Many users say they’ve found the same clips at TJ Maxx or on AliExpress: “It’s worthwhile doing a Google search/Ali Express search for a product you’re considering. You’ll be surprised by how many items come from Ali Express.” (35 upvotes)

The Verdict

Reddit’s verdict on Emi Jay is clear: the clips look cute but the price-to-value ratio just doesn’t hold up for most people. While a few users praise the designs and colors, even fans admit they’re paying more for branding than for standout quality. If you’re tempted, compare Chunks or handmade acetate options first – or hit up TJ Maxx before dropping $36+ on a single hair clip.

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