Beyond brand positioning and “clean beauty” marketing, RMS Beauty‘s overall sentiment is cautiously positive: the brand has cult-favorite products and loyal fans, but there are concerns around coconut oil-heavy formulations, wear time, shelf life, and brand values temper enthusiasm.

---

What People Love

Hydrapowder Blushes

One of the most consistently praised products in the lineup.

• Natural, luminous finish
• No visible glitter
• Strong all-day wear for many users

“It’s a glowy blush, not chunky glittery… lasts all day for me!” (5 upvotes)
“The RMS blushes absolutely live up to the hype.” (13 upvotes)

Living Luminizer

A long-standing cult favorite with high repurchase rates.

• Subtle, skin-like glow
• Easy to apply and layer

“Obsessed… have repurchased prob 10 times.” (5 upvotes)
“Living luminizer is a nice product.” (9 upvotes)

That said, see longevity and texture concerns below.

UnCover-Up Concealer

Frequently cited as a standout product.

• Buildable coverage
• Easy to blend
• Long-term daily use reported

“Their concealer is my very fave!” (15 upvotes)
“I used it every day for probably the last nine years.” (9 upvotes)

---

ReEvolve Foundation

Works well only for users who tolerate coconut oil.

“I really like the ReEvolve foundation… no issues with breaking out.” (2 upvotes)

---

Common Complaints

Coconut Oil Breakouts

The most repeated downside across discussions.

• Causes congestion or breakouts for many users
• Limits who the brand works for

“RMS puts so much coconut oil in her products… RMS breaks me out.” (2 upvotes)

Short Shelf Life

A recurring frustration with “clean” formulations.

• Products expire quickly
• PAO often unrealistic for finishing creams

“I refuse to buy clean beauty because it goes off so fast.” (13 upvotes)
“Impossible to finish the tub in six months.” (3 upvotes)

Wear & Performance Issues (Cream Products)

• Lip2Cheek fades quickly on cheeks
• Drying on lips for some
• Eye products crease or migrate

“They don’t last long on the cheeks.” (9 upvotes)
“Ends up all over my face by the end of the day.” (1 upvote)

How RMS Compares

RMS vs Ilia

• Ilia often preferred by users prone to breakouts
• RMS favored for glow—if coconut oil isn’t an issue

“If your skin is fine with coconut oil, RMS is a nice choice.” (2 upvotes)

RMS vs MOB Beauty

• Similar cream formats
• MOB praised for longer wear and no coconut oil

“Almost like RMS… but without the coconut oil and longer wear.” (2 upvotes)

RMS vs Salt New York

• Many users transition away from RMS cream products

“I moved on to Salt New York.” (12 upvotes)

Community Tips

• Use UnCover-Up as a tinted moisturizer by mixing with squalane
• Hydrapowder blush shades double as bronzer or face warmth
• Depot cream products into magnetic palettes
• Use balm cleansers to fully remove coconut-oil-based formulas

Final Verdict

Reddit sentiment toward RMS Beauty is thoughtful, not blindly enthusiastic. The brand shines when it comes to natural, luminous finishes, with standout products like Hydrapowder Blushes, Living Luminizer, and UnCover-Up Concealer earning long-term loyalty.

However:

• Coconut oil is a dealbreaker for many
• Cream products often struggle with wear time
• Short shelf life raises value concerns

Best for: Users without coconut oil sensitivities who prioritize glow and skin-like finishes

Not ideal for: Acne-prone skin, those who want long wear, or anyone frustrated by fast-expiring products

---